Not a consultancy.
Not a data vendor.
A GTM engineering firm.
DataStag is an AI automation and data intelligence company founded in Nairobi, Kenya. We specialise in one specific, high-value problem: helping global B2B companies build their East African sales pipeline. We don't just recommend tools — we build the technical infrastructure that powers your market entry.
The engineering principles we live by.
Local Intelligence
We know East Africa's business landscape — the directories, the sector associations, the decision-maker patterns — in ways that global platforms simply don't. That knowledge is the product.
Precision Over Volume
500 verified, scored contacts outperform 5,000 unverified names. We optimise for pipeline quality, not database size. No vague metrics. Only clean, actionable, verifiable data.
Outcomes, Not Hours
We don't bill time. We deliver defined outcomes. Your success metric is our success metric.
Transparency
You know exactly what we're building, what it costs, and what you'll receive. No scope creep. No surprises.
Long-Term Partnership
We build infrastructure that grows with your East Africa expansion — not a one-time deliverable that goes stale.
"We built DataStag because global companies entering Africa deserve better than a static PDF from a consultancy or a blank HubSpot pipeline and a good-luck note. The intelligence is here. The decision-makers are findable. The pipeline is buildable. We know how."
Stephen Karanja
Founder & CEO, DataStag
The Team
Leadership
Combining deep engineering expertise with strategic operational leadership.
Stephen Karanja
Founder & CEO
7+ years of production AI automation experience at CloudFactory, one of the world's leading AI data operations companies. Built LLM-powered workflows, RAG systems, data engineering pipelines, and web scraping infrastructure at scale.
BASc Data Science (ExploreAI Academy) · BCom Marketing (KCA University)
Lucy Makena
Chief Operating Officer
Strong expertise in operational management and strategy, ensuring that DataStag's solutions are delivered with consistency, reliability, and measurable business impact. Leads client engagement, project management, and the operational systems that allow DataStag to deliver complex technical projects on time.
Ready to engineer your growth?
Let's discuss how your pipeline infrastructure can become your most powerful competitive advantage in the East African market.
Book a Discovery Call